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26 Mar

REFINING YOUR SEO & SEM STRATEGIES

Refining Your SEO & SEM Strategies:

The final stage of your search engine optimization strategy is taking the time to reflect on you results and to formulate a new plan of action for the next phase of optimization.

For the most part we have some idea what creates good rankings, increased traffic and link building before we begin. It is good to run campaigns on a 2 to 3 month cycle with 2 months being the preference for newer websites. As the site matures you might find it prudent to either increase or decrease that time frame depending on circumstances.

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26 Mar

MEASURING YOUR SEO & SEM RESULTS

MEASURING YOUR SEO & SEM RESULTS> Every successful website should have an effective way of measuring its performance. Every SEO campaign should have some way of determining the success of its outcome.

Even though SEO, search engine optimization, can create free web traffic it is far from free. Even if you do not spend any money (or especially if you do not) you are investing a lot of time, effort and energy in the process.

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26 Mar

DEVELOPING LINK TARGETS

Phase 3: Developing Link Targets

Now its time to look at ways to create more links to your website. This stage involves actively promoting your website.

In Phase 3, you will be seeking ways to entice or invite other sites to link to your site through creating provocative link targets on your site. The basic idea is to create a reason or reasons for people to want to link to you.

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26 Mar

GETTING LISTED IN DIRECTORIES AND VERTICALS

Phase 2: Getting Listed in Directories and Verticals

Taking the time to submit your website to web directories is one of the easiest ways to boost your website with search engines. Through making the simple effort to submit your site to a few general purpose directories, you will find the increased traffic to your site and search engine referrals is well worth the effort

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26 Mar
26 Mar

LINK BUILDING AND DEVELOPMENT

The Concept of Link Building

If you know anything about Search Engine Optimization, SEO, you have realized by now that building links is extremely important to the success of a website. However, for the sake of avoiding confusion we refer to link building as search engine marketing or SEM.

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26 Mar

WEB PAGE OPTIMIZATION – TOP RATED SEO SOFTWARE

The process of optimizing web pages is actually quite simple, particularly if you have done a good job of organizing your website and developing your keyword strategy. Remember to plan first, design later. If those two things are in place, then webpage optimization should be quick and easy. If you want more help consider the free SEO software links provided.

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26 Mar
26 Mar

DESIGNING WEBSITE STRUCTURE FOR SPIDERS

In Phase 1 we learned about structuring a website with the site visitor in mind. Here in Phase 2: Designing the Structure for Spiders we will learn how to develop an effective website structure to work with website spiders or crawlers or bots.

At this stage of search engine optimization, SEO, we will explore some of the aspects of home page navigation, global navigation, using site maps and crawl pages.

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26 Mar

SITE STRUCTURE OPTIMIZATION

Many people think that search engine optimization, SEO, is all about getting links to a website. Clearly, this is an important aspect of getting high rankings in the search engines. Just as important is improvement one can make to the structure of the website. In fact, site structure is probably the most misunderstood and commonly overlooked aspect to optimizing a website.

This chapter, Site Structure Optimization, will teach you about getting that extra edge over others who are just concerned with overwhelming search engines with inbound links, but little else.

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