Chapter 2 - Overview
SEO | SERP | SEM | Robot | PR – are you confused?
Do the many concepts and acronyms used by Search Engine Optimizers (SEOs) and Search Engine Marketing (SEM) confuse you?
If you are confused, it is no wonder, as some SEOs and SEMs enjoy the ‘mystique’ and that most business people think there is some secret science or art behind successfully optimizing and marketing your website.
Handover a bundle of cash or a credit card number and your dreams of a successful online marketing strategy, better rankings and an improved Google PageRank become a reality.
Unfortunately, SEO and SEM are not about quick fixes and your strategy is an ever-evolving plan for as long as you have an online presence and want to succeed with higher rankings on the search engine results page (SERPS) .
The greatest secret about Search Engine Optimisation and Search Engine Marketing is there are no secrets.
Some of the technical details and jargon appear complicated, but only until fully explained. Thousands of informational online sources publish ‘The Clear Principals of Search Engine Optimization and Search Engine Marketing’.
Not least Google, although we agree it is sometimes difficult to pinpoint credible and current information – until now!
Search Engine Marketing People strive to teach the foundation of ethical SEO and set you on a course of self-learning to develop a longer-term SEM strategy that equals success.
How long? As long as you want online success, you will need to work on your SEO strategy. If you fail to keep up with SEO evolution, be sure your competitors will leave you behind.
Why Most SEO and SEM Strategies Fail
The #1 reason why most search engine optimization and search engine marketing strategies fail is simply that most people end up spending entirely too much time, resources and money focusing on the wrong things, without developing an SEO plan they obtain poor results.
We Like Our Clients Well-Informed
SEO companies are all too eager to take your money but be careful where you get your advice. Search Engine Marketing People developed this guide to empower you with the necessary tools to learn SEO and to study SEM free – then at least you might buy services from a position of strength based on your own knowledge base.
Reading this guide will save you money as you develop your online business. Search Engine Marketing people prefer to deal with knowledgeable clients – they make our job easier.
If confused by all the terminology and seemingly endless acronyms you come across when studying Search Engine Optimization and Search Engine Marketing do not fear – help is here. This guide includes useful terms to help you wade through the vocabulary of website optimization.
Four Easy Steps
Search Engine Optimization does not have to be difficult. It really comes down to four easy steps:
- Creating a Keyword Strategy that effectively targets the right searchers to your website (Chapter 5)
- Building a Website using the proper structure for optimization (Chapter 6)
- Optimizing Your Site by using properly developed content on each web page (Chapter 7)
- Developing an Effective Link Strategy to promote your site by building links from other web sites (Chapter 8)
We have also included two additional chapters to assist you in continuing a successful Search Engine Optimization program and Search Engine Marketing strategy:
- Measuring Your Results to ensure the development of an effective SEO and SEM program (Chapter 9)
- Refining your Strategies as part of an ongoing process of analysis to assist in the development of an ongoing plan of action moving forwards (Chapter 10)
Do not let the terms SEO | SERP | SEM | Robot | PR – confuse you…take your time and remember two old adages:
Remember: Not all that glitters is gold and Rome was not built in a day!
Search Engine Marketing People can help!
Multilingual Search Marketing, Localised Web Presence & Customer Services
Contact SEMP today if you want to improve your Search Marketing ROI.