Refining Your SEO & SEM Strategies:
The final stage of your search engine optimization strategy is taking the time to reflect on you results and to formulate a new plan of action for the next phase of optimization.
For the most part we have some idea what creates good rankings, increased traffic and link building before we begin. It is good to run campaigns on a 2 to 3 month cycle with 2 months being the preference for newer websites. As the site matures you might find it prudent to either increase or decrease that time frame depending on circumstances.