26 Mar


Phase 3: Developing Link Targets

This article was written in 2010 and our advice is out of date, for information on link building go to our SEO Guide . We leave this article to demonstrate the forward-thinking nature of our SEO.


Now it’s time to look at ways to create more links to your website.  This stage involves Developing Link Targets by actively promoting your website.

First Rule:

Well written engaging content that tells your story and solves users problems is always going to be more interesting and compelling than keyword stuffed mumbo-jumbo written for search engine and not your customers.


In Phase 3, you will be seeking ways to entice or invite other sites to link to your site through creating provocative link targets on your site.  The basic idea is to create a reason or reasons for people to want to link to you.


Here are a few examples of things that might work for you:

Getting Noticed by Making the Newlink building go to our SEO Guide

Never underestimate the Jerry Springer approach to driving traffic to you site through sensationalism.   Doing something noteworthy be it positive or negative can create interest in your site and can lead to new links, whether your actions were positive or negative.  Remember the adage “there is no such thing as bad publicity”?  Like it or not it works.


Doing simple and fun things like creating silly lists or even “Top Ten” lists is a great way to generate interest in your website.


Creating useful and informative links is another great way to generate link building as well as creating a loyal site visitor base.

Offering Something for Free

One of the easiest ways to create interest in linking to your site is giving stuff away for free.   Be it products or services everyone loves the chance to receive something for free.

Don’t Just Build it and Expect Them to Come

Don’t just build a great website.  Get out there and tell your family, friends and co-workers about it.  Tell them to mention it to their friends.  Add some “Digg This” and “Del.ic.i.o.us” buttons to the site, add a quote to “Twitter”.


Blogs are good for a lot more than just sharing your life story or posting photos of your last vacation.


Creating and regularly posting interesting material on a blog is a great way to create a steady stream of traffic and links to your website.  Your blog goes out in RSS feeds which will be picked up from time to time by others.  Blogging about other bloggers can generate a tremendous amount of traffic and links through the “backtrack links” and back and forth dialog.


If you can effectively blog on your own site and can get indexed and attract links you can then use the blog (carefully) to point some anchor text links back to the rest of your site.

Phase 4: Promoting your Site

Sometimes the best way around a challenge is found through taking an indirect path.   With this idea in mind, often times the best link building strategy involves something else:  marketing and promoting a site to increase profits and to generally assist in branding a company.  The best thing is these methods often more than pay for themselves.


A lot of these kinds of strategies also can assist in creating links because “presence creates presence”.

Promoting Content

One of the best ways to promote a website and to build links is by promoting the content of a site.  This is known as “article marketing” and involves creating and distributing content to other websites.


What you can do is write an article and submit it to an article directory such as ezinearticles.com.  You get a link to your website and possibly some others might pick up the article and use it.


You can also present these articles if well-written and not just content about purchasing your products or services, to content rich websites.  Now, the internet hates duplicate information so instead of offering them that particular article why not offer it as an example of your writing skill and then suggest that you can offer them original articles and content for their website.  In this way, you can create more links to your website through requesting credit for the article back to your own website.

Social Media Sites

Not to be confused with social networking sites, content sharing sites like Hub Pages (www.hubpages.com) is a great way to promote your site.  Search engines seem to be quite interested in these kinds of sites as well.

Using PR Firms and Other Traditional Methods of Marketing and Advertising

Do not be afraid to use conventional methods of promoting your website.   There are great PR firms out there offering services promoting your products, services and website.   Traditional marketing strategies are also very effective at promoting link building.


Anything you do to advertise or to market your business has great potential to enhance any link building program.  And the greatest thing is that traditional marketing and advertising have the potential to create profit for your company on their own.  If you can make a little bit of cash while building some links then you are miles ahead of your competitor who only thinks in terms of promoting their website through the internet.

Outbound Links and Link Exchanges

Once considered a “must do” for search engine optimization (SEO) reciprocal linking or link exchanging is now a big “no-no” unless there is some other reason for having the link.  Search engines can see both sites, identify the reciprocal links and ignore them.


When considering outbound links you should consider whether you like a particular site or not because search engines do consider themselves the quality of the sites you link to when they evaluate the quality of your own website.

Do Not Ever Stop Working on Links

In conclusion, do not ever stop working on building links to your website.


In the long run, your goal should be to have as many high-quality links from authoritative sites with great trust levels.  It is also important that these links be relevant to your site.


It is also important that you continue working to build more quality links to your site.  The simple truth of the matter is that websites come and go and there is no guarantee that next week, next month or next year all the sites linking to you will be there.  Also, there is no guarantee they may not rethink their own link building strategy and decide to start removing links, including yours.


The problem is that often times it takes a couple of months for dropped links to be discovered by the search engines, so by the  time you learn your rankings are dropping you could already be several weeks behind on rebuilding links.


Remember, there is no better day than today for creating an even better and more successful future.

Reciprocal Links are not Always Bad

Although reciprocal links do get ignored by the search engines there are other reasons they might be useful.  For instance linking to an important website in your particular field of business or interest and requesting an exchange link might very well drive more traffic to your site.

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