This article was written at the end of 2009. Even then, we were sceptical about some online directories.
We find thousands of ‘so-called’ human edited search engine directories springing up all over the place, along with cheap software that enables those wanting a ‘quick fix’ to submit their links quickly by the 1000s.
Search Engine Marketing People (SEMP) believe that the thousands of online directories that appear every day on the Internet is about selling you ‘quick fix’ directory submission software or services that may not support your SEO goals in the medium and long terms.
Remember: Not all that glitters is gold
SEMP consider it valuable to submit to certain types of directories and agree directory submission can be a valuable part of SEM – search engine marketing. However, we also think that Google and other search engines might ‘devalue’ online directories and attach less importance to their links in the coming years.
Think about it. If you were Google looking for quality search results for clients from good companies that invest quality time and effort in their SEO strategy– companies who work hard and work smart to promote their online business- would you value the thousands of directories spawned to sell you search engine directory submission software and services? We think not.
SEMP build permanent one-way backlinks (back-links) that are product or services focused. Our staff spend thousands of people hours both researching and link building to promote our clients’ services, products and ideas.
Our link campaigns feature well-crafted messages and carefully selected keywords and phrases as anchor text. We target link submission opportunities and online resources that promote our clients’ business aims. Our online SEM-search engine marketing campaigns are designed to target the audience our clients want to reach. We started by saying on this website that you want website traffic and lots of traffic, but you want the right type of traffic.
Our online SEM-search engine marketing campaigns are designed to target the audience our clients want to reach. We started by saying on this website that you want website traffic and lots of traffic, but you want the right type of traffic.
If you sell being lost on an island, why would you use the keyword ‘Ibiza’ or use a key phrase ‘Ibiza Vacation’ – yes, that search term might be popular and create traffic, but is it the right type of traffic ready to buy a quiet getaway lost in paradise – we think not. Internet marketing allows you to focus on the right consumer types and many of our clients increasingly reassign budget for ‘old hat’ advertising into SEO and SEM.
Internet marketing allows you to focus on the right consumer types and reach people who want to buy your service, the goal is not about big traffic numbers, it is about the right type of traffic. Many of our clients increasingly reassign budget from traditional advertising into SEO and SEM. Why? The results mean targeted users who want to buy their services.
Our suggestion is to start looking at ways to find links via social media and not the directories that Google and other search engines may not value in the future.
Directory submission has its place in search engine marketing, but time spent to directory submit should only be one part of a multifaceted online SEM-search engine marketing campaign to succeed.
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