26 Mar


Getting Listed in Directories and Verticals

This guide was written in 2010, although much of our advice is no longer relevant it demonstrates the forward thinking nature of our SEO.  Get up-to-date SEO guides.   


Taking the time to submit your website to web directories is one of the easiest ways to boost your website with search engines.  Through making the simple effort to submit your site to a few general purpose directories, you will find the increased traffic to your site and search engine referrals is well worth the effort.


In the course of this phase, it is important to consider the different kinds of directories and vertical (or topical) directories.

Major Directories

Currently, there are only two major directories:  Yahoo.com and DMOZ.org.  While Yahoo charges for its services and DMOZ is in need of some new leadership, you will find using both services is worth the time and effort.


Currently, Yahoo charges $299 a year for a listing and the process is quite simple.   You surf the Yahoo directory at dir.yahoo.com and find the category your website best falls under.  You then click the “Suggest a Site” link at the top of the page.  Yahoo requires your site to undergo an editorial review, which they guarantee will be completed within 7 days.  If for some reason your site does not pass the review, you will be given one opportunity to correct the problem.  Remember that your Yahoo listing is not an ad, it’s a description of your site.


Once you complete the process with Yahoo and get yourself listed you can then go and follow essentially the same process with DMOZ.  The easiest thing to do with DMOZ is to slightly edit the same basic language Yahoo editors used to describe your site as DMOZ editors do not like to read an advertisement, rather they prefer a well written editorial description of your site.


It is important to list your site with these directories because the Yahoo directory is the directory behind the Yahoo portal and DMOZ is the directory that Google offers its visitors.  Both will generate more traffic to your website.


More important, a Yahoo listing lets the search engines know you are a serious, legitimate business and not some frivolous website since people who create spam site do not typically spend $299 to have an editor review their site.

Minor Directories

In addition to Yahoo and DMOZ, there are some other directories to consider listing your site on, some are paid and some are free, but this seems to change too frequently to list all the individual details here.







Vertical Directories

In addition to the directories listed above, there are vertical or topical directories that deal with a variety of specific topics.  You can find listings of these sites on sites such as SearchEngineGuide.com and the Internet Search Engine Database (ISEDB.com).


You can also find vertical directories by performing a Google search for terms such as “apartment directories”.  You can also examine the inbound links of your competitors to see if they are listed in any vertical directories.


Another tool that you will find helpful is Hub Finder which you can use to find sites that link to multiple competitors.  If you find not all these sites are vertical directories you might discover that they are great leads for sites to host a link to your own.  You can find them at www.tools.seobook.com.

Blogs and Forums

Blogs and forums that are active in your market field or location can be invaluable sources for developing relationships, creating links and for getting more visitors to your site.

Both blogs and forums often offer lists of recommended resources, links to other sites of interest and are great for creating an online network of individuals, websites, and other blogs.

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