Choosing an SEO
This article was written November 2009. Today, content is king and much of our advice is still relevant.
In the world of SEO and SEM, search engine optimization people manage campaigns for clients who seek to increase their consumer reach, improve website traffic and search engine rankings.
How do you differentiate between good white hat SEO firms and black hat SEO companies (‘peddlers’) that mean trouble for your online future?
HOW TO CHOOSE THE BEST SEO PEOPLE FOR YOU!
Do not think a number one search engine ranking spot means the SEO company you choose is ethical. The ranks change frequently and black hats appear often and then disappear when the search engines catch on, but by that time the ‘black hat’ peddlers have caused their damage and many even well-informed buyers are hurting too!
We all know that success and failure on the Internet are about optimized content and your good search engine rankings. Your rankings are often the difference between success and failure.
It takes time, trial and error and constant updating to stay on top of the search results and that is why many small businesses search for search engine optimizers with a good reputation like Search Engine Marketing People.
The right SEO firm can help you to reach high keyword and phrase rankings ethically in all search engines, but it is not cheap.
In addition, the SEO expert you hire to handle your website and search engine marketing is of vital importance – they can control your success. So how do you choose the best SEO people for you?
SEARCH FOR SEO COMPANIES WHO MAKE SENSIBLE PROMISES
Some SEOs may guarantee getting top rankings quickly: If an SEO offers a guarantee for top rankings at a rapid pace, think twice, it may force them to use less ethical tactics, or black-hat methods, to achieve those guarantees.
Unfortunately, your site suffers the penalty of less than ethical SEO-SEM methods and so does your pocket.
Therefore, you must hire an ethical SEO firm – remember that not all that glitters is gold and Rome took longer than one day to build.
GET RECOMMENDATIONS FROM REGULAR CUSTOMERS
The accomplished SEO company should have a list of satisfied customers – you can contact SEMP’s customers just ask.
Alternatively, conduct your own research, verify their clients and their keyword rankings on all search engines. Lastly, try to contact those site proprietors and verify the SEO’s expertise.
EXCELLENT SEO COMPANIES STUDY YOUR COMPETITORS
Effective SEO firms will study your competitors as closely as they look at your own site. Your competitors can teach your SEO how to promote your website through the search engine research.
ETHICAL SEO RELIES ON TWO DISCIPLINES – UNIQUE OPTIMIZED CONTENT WRITTEN FOR YOUR AUDIENCE AND LOTS OF NATURAL INBOUND LINKS
Content should contain the targeted keywords on every page of your website with the suitable keyword density. Content has to be the unique, appealing, and relevant to your business theme. The keywords smartly placed into your content as a meaningful part of high-quality information that represents your ideas and solves your target visitors problems.
Key phrases used correctly and not added in as many places as you can, your pros should be natural and flowing – as explained in detail in this guide.
More to the point, creating themed and targeted content both on site and off site – such as this article is very important. Content is king and the search engines like content rich informative websites.
Inbound links from other websites should directly refers to web page content. Not just for the search engines, if you get your SEM right, lots of interested browsers, targeted visitors will reach your pages.
The links into your website from websites with a good PageRank are positive votes that search engines use to measure your success along with numerous other parameters we refer to as an algorithm.
Your inbound links build your SERPS (search engine results pages) and your link reputation, explained in detail in this free online SEO guide.
To recap, not all SEO people are created equal, when choosing an SEO firm, speak to the SEO experts, their clients and ensure that you stay clear of the black hat SEO companies that peddle failure.
Search Engine Marketing People can help!
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Contact SEMP today if you want to improve your Search Marketing ROI.