22 Aug

Online Reputation Management (ORM) Common Errors

Emergency Online Reputation Management (ORM)

What are the Online Reputation Management (ORM) common errors?

You search your company’s name or indeed your own and the search engine results give you a nasty shock. You think someone has published misleading or defamatory information about you or your company.


It is infuriating. Some clients describe a sinking feeling, nausea and helplessness. Others act without thinking about the consequences to exacerbate the problem.


Breath, take a step back, your wild imaginings of Internet Armageddon are most likely more to do with stress than actuality.


Our best advice is to remain calm and do not act until you have given the problem at least 24-hours careful consideration. Please, even if you find you can, do NOT respond and do NOT keep going back or referring other people to the web page.


Clients consult Search Engine Marketing People because they find misleading or defamatory information is hurting their Internet reputation. It might be your business, your family or even your career is suffering.


Many clients take immediate action to counter or even directly challenge the offending information – unwise. Two ”angry keyboards” and strong views are a recipe for disaster.


Some clever but unethical individuals are paid to create ‘’bad-news’’ with the hope that you will push the proverbial stick into the hornet’s nest. Do not fall for this ploy – bait and trap strategies are something we have seen in tight niche markets and the travel industry where both market share and margins come under pressure.

Emergency online reputation management (ORM) is an art

This article will help you avoid making common online reputation management mistakes that will further hurt your reputation




  • Post an abusive response that is likely to do more harm than good for your online reputation.

  • Lash out against anyone who leaves negative feedback anywhere on the internet.

  • Try to counter negative online information without due care and attention.

  • Send out angry emails to the author of the offending information.

If you find something misleading or defamatory online, simply copy it to your files or an online depository.

By visiting, directing other people or commenting on offending information helps to ”give it life”. An article that is negative will often lose its ranking in the search engine results pages unless the page is visited often and/or receives lots of comments or links.


Anything you do to make the offending information seem ‘’popular’’ will ensure it keeps or improves its search engine rankings.


If you further irritate an author providing negative feedback you will inevitably start a war of words that will further damage your online reputation.


Any of the above responses may give an already unhappy author additional ammunition for a possible online smear campaign.

Angry responses to complaints are often viewed by readers as a validation.

In addition, the author may twist your responses thus validating their claim or publish your responses providing further content that the search engines may list in their search engine results pages.


By responding online to complaints, defamation or misleading information without due care and attention you WILL further damage your Internet reputation.


By simply leaving the problem alone, you actually reduce the possibility that the offending information becomes a constant irritant.

At Search Engine Marketing People, the first steps we take include:

  • Determine how damaging/important is the offending information


  • Determine if the information might be considered true or false


  • Determine who wrote the offending information and why


On many occasions, we have been successful in removing offending information that is misleading or defamatory.


On occasion, we find a complaint has some validity and by helping our clients manage the complaint as a mediator we are able to help them reduce the negative impact of the offending article.


Being seen to right wrongs and adapt after complaints is a positive story that demonstrates ‘character’.


If the offending information is going to stay, the only sure way to repair your online reputation is to create original and authoritative information about you or your business that people will value and want to read more than complaints.


Our ‘’white-hat’’ search engine marketing strategies seek to position quality information that engages your target audience ahead of negative articles that are defamatory or seek to mislead.


Online reputation management consists of creating quality content and using best search marketing practices to help people find it.


Your goal should be to improve the quality of your target audience’s user experience by giving them easily found and authoritative expert information that demonstrates the true nature of your business or proposition.


Do not to make Online Reputation Management common errors described in this article that will do more harm than good to your Internet reputation.

Search Engine Marketing People can help!

Multilingual Search Marketing, Localised Web Presence & Customer Services

Contact SEMP today if you want to improve your Search Marketing ROI.

Share this