18 Feb

What is Search Engine Optimization?

What does Search Engine Optimization mean and what are on-page SEO and off-page factors that make your website successful?

Note: This article and guide were written by Search Engine Marketing People in 2010. There are some interesting facts that are still relevant today.  The content demonstrates our forward-thinking approach to SEO from the beginning of our journey.

  • On-page SEO – The content (words), graphics and photographs (eye-candy) that sell your service, product or ideas must be carefully crafted, relevant and natural.  The information must tell search engines and browsers your story.
  • Off-page SEM- links, code that points to your website must be carefully chosen, crafted and relevant to the target URL (web page) and both direct and tell search engines and browsers about your web page content.
  • SEO is a global term used to describe both on-page and off page.

We have decided to refer to work on web pages as SEO -search engine optimization and off web pages as SEM – search engine marketing to help reduce confusion.

Recently, we talk about Google as if it were a person – an ‘old-mate’ in fact – when actually search engines are not a Webmaster’s mate in any sense of the word.

Google is a program that finds websites after the submission of a URL or it finds them via links to your URL. Google uses an ever-evolving algorithm to recognize theme and web page content.  Very simply, Google’s algorithm detects theme and word relevance by ‘measuring’ (using the much-debated algorithm) your web page content.

Very simply, Google’s algorithm detects theme and word relevance by measuring (using the much-debated algorithm) your keywords and key phrases – keyword positioning – keyword densities – the alt tags you attach to graphics – Meta Title and Meta Description – links to and from a web page to decide how to index your web page.  We no longer believe long lists of keywords support good Search Engine Optimization and keyword stuffing are counterproductive.

Webpages (code) are fetched by a spider, robot, or crawler and once your page is fetched it is loaded into a huge database and the page (code) broken down so that your web pages are indexed and stored ready for retrieval when a user searches for your keywords or key phrases.

Only when stored and indexed is your web page ready for retrieval by the crawling program. The object of Google programming is to ensure your indexed web page delivers quality and relevant search results to the search engine user.

REMEMBER: Google is not your friend because you are not important.  Google’s goal is to make search engine users happy.

A harsh reality – everything about a search engine is characterized by a ‘psychopathic yearning’ to deliver quality search engine results.  Even Webmaster Tools are designed to help Webmasters help search engines deliver the highest quality search results to search engine users.

It is business critical you develop a well-researched Search Engine Optimization – SEO – strategy, just as important as well-constructed web pages and first-class content written for your audience – START WITH A PLAN THAT EQUALS FREE WEBSITE TRAFFIC!

Search Engine Marketing People can help!

Multilingual Search Marketing, Localised Web Presence & Customer Services

Contact SEMP today if you want to improve your Search Marketing ROI.

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