19 Jun

Google Returns Social Profiles in Search Results – but…

Do you want your social profiles listed in Google Knowledge?

 

Google Knowledge panel recently listed some social profiles.

 

Search your brand name, Google frequently returns a box top right-hand of your screen next to the search engine results. You should see the name of your business, with an image and information about you taken from Google + and/or Google Local listings.

 

What is Google Knowledge panel?

 

If you do not see your own Google Knowledge panel, try again.  This time, input your brand with the name of your town or district in the query box.

 

If Google does not return a Knowledge panel box that describes your business, you have lots of work to do!

 

Above we have shown Google’s own Knowledge panel as an image from a Search Engine Results Page.  Note the red circles around social profiles.

 

Use markup on your official website to add your social profile information

 

Google may add your social profiles to its listings if you use markup on your official website to describe your social networks.

 

We recently updated all our client websites with markup to tell Google and other search engines about their social profiles.

 

More information on creating markup

 

Take a look at Google’s Developer Blog for more information:

Specify your social profiles to Google

 

Contact SEMP today to improve your Search Marketing ROI.

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