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26 Mar

WEB PAGE OPTIMIZATION – TOP RATED SEO SOFTWARE

The process of optimizing web pages is actually quite simple, particularly if you have done a good job of organizing your website and developing your keyword strategy. Remember to plan first, design later. If those two things are in place, then webpage optimization should be quick and easy. If you want more help consider the free SEO software links provided.

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26 Mar
26 Mar

DESIGNING WEBSITE STRUCTURE FOR SPIDERS

In Phase 1 we learned about structuring a website with the site visitor in mind. Here in Phase 2: Designing the Structure for Spiders we will learn how to develop an effective website structure to work with website spiders or crawlers or bots.

At this stage of search engine optimization, SEO, we will explore some of the aspects of home page navigation, global navigation, using site maps and crawl pages.

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26 Mar

SITE STRUCTURE OPTIMIZATION

Many people think that search engine optimization, SEO, is all about getting links to a website. Clearly, this is an important aspect of getting high rankings in the search engines. Just as important is improvement one can make to the structure of the website. In fact, site structure is probably the most misunderstood and commonly overlooked aspect to optimizing a website.

This chapter, Site Structure Optimization, will teach you about getting that extra edge over others who are just concerned with overwhelming search engines with inbound links, but little else.

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26 Mar

USING ONLINE TOOLS TO DISCOVER CORE TERMS

Brainstorming keywords is a great way to create a preliminary list of ideas for developing an effective keyword strategy. In Phase 2 however, we will learn to use of some online tools to assist in refining our potential keywords and keyword phases. In this phase we will also begin to map out the core terms you will be using to create your individual web pages.

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26 Mar

BRAINSTORMING KEYWORDS

The first step to developing an effective keyword strategy is to start brainstorming. Brain storming keywords is great with colleagues and search engine users who may not have an interest in your service or product and seeks to develop a list of possible search terms, words search engine users might use to find your website, services or products. Don’t worry if you have a large list the more the merrier.

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26 Mar

KEYWORD STRATEGY DEVELOPMENT

his chapter, Keyword Strategy Development, is the first lesson where we begin the actual task of optimizing your website – wow – we are well on our way now and can get out teeth stuck into something a little more advanced – SEO (search engine optimization) and SEM (search engine marketing). We will learn more about important terms for optimization and then move on to a four phase process to develop an effective keyword strategy….

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26 Mar

HOW WE USE SEARCH ENGINES

When people use a search engine, they are looking for web pages containing particular information. That information varies but search engine users may be searching for a particular product, service, data, information about a city, etc. They type in a keyword or phrase into the query box and wait for the search engine to return a list of websites containing the keywords or phrases queried…simple ah?

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26 Mar

HOW ARE WEB PAGES RANKED?

Search engines use algorithms to determine where a web page ranks for a particular keyword used in for search query. Algorithms are programming systems that determine how a search engine indexes content and displays the results to its users. Recently we start to wonder if links or more importantly backlinks provide large companies and those who can afford to buy their way to search engine page results success an unfair advantage over small business.

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26 Mar

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