The process of optimizing web pages is actually quite simple, particularly if you have done a good job of organizing your website and developing your keyword strategy. Remember to plan first, design later. If those two things are in place, then webpage optimization should be quick and easy. If you want more help consider the free SEO software links provided.
Brainstorming keywords is a great way to create a preliminary list of ideas for developing an effective keyword strategy. In Phase 2 however, we will learn to use of some online tools to assist in refining our potential keywords and keyword phases. In this phase we will also begin to map out the core terms you will be using to create your individual web pages.
The first step to developing an effective keyword strategy is to start brainstorming. Brain storming keywords is great with colleagues and search engine users who may not have an interest in your service or product and seeks to develop a list of possible search terms, words search engine users might use to find your website, services or products. Donâ€™t worry if you have a large list the more the merrier.
his chapter, Keyword Strategy Development, is the first lesson where we begin the actual task of optimizing your website – wow – we are well on our way now and can get out teeth stuck into something a little more advanced – SEO (search engine optimization) and SEM (search engine marketing). We will learn more about important terms for optimization and then move on to a four phase process to develop an effective keyword strategy….
When people use a search engine, they are looking for web pages containing particular information. That information varies but search engine users may be searching for a particular product, service, data, information about a city, etc. They type in a keyword or phrase into the query box and wait for the search engine to return a list of websites containing the keywords or phrases queried…simple ah?
Search engines use algorithms to determine where a web page ranks for a particular keyword used in for search query. Algorithms are programming systems that determine how a search engine indexes content and displays the results to its users. Recently we start to wonder if links or more importantly backlinks provide large companies and those who can afford to buy their way to search engine page results success an unfair advantage over small business.